Naecre Studio × EKKI Pumps — TVC Revamp 2026

NAECRE STUDIO × EKKI WATER TECHNOLOGIES — 2026

Same Audio.
Completely
New World.

A proposal to rebuild EKKI's TVC visuals — taking the existing Tamil narration and surrounding it with cinematic 3D environments that match what the brand actually is.

FOREKKI Water Technologies

FROMNaecre Studio

FORMAT15s TVC Revamp

THE BRIEF IN ONE LINE

Keep the audio. Upgrade every visual. Three use cases — agriculture, buildings, industry — cut into 15 seconds of something worth watching.

THE VIDEO

15 Seconds.
Three Worlds. One Cut.

0:00 — 0:05

Agriculture — Fields That Flow

3D-rendered paddy field environment at golden hour. Water moving through an irrigation channel. The pump installed and running. Warm, grounded — feels like a real farm, not a stock image.

0:05 — 0:10

Buildings — Water Going Up

Modern residential building exterior, 3D generated. A clean visual showing water pressure moving through the structure — clear, satisfying, instantly understood.

0:10 — 0:14

Industry — Built to Run

Factory or borewell environment. The EKKI pump hero shot — photorealistic 3D render from your product photography, in its element, doing its job.

0:14 — 0:15

Brand endcard

Clean EKKI logo on black. The Tamil voiceover lands. Done.

▶

WHAT STAYS THE SAME

The Tamil audio narration doesn't change. Every visual cut is timed to the existing voice-over — no re-recording, no new script needed.

EXISTING AUDIO ✓ SAME STRUCTURE ✓ 3 USE CASES ✓ 15 SECONDS ✓

WHAT YOU GET

Three Scenes, Built
From Scratch.

🌾

01 — AGRI

3D Farm Environment

Photorealistic Tamil Nadu farmland — paddy fields, irrigation channels, borewell sites. Built in 3D to look and feel like the places your customers actually work in. Not stock footage.

🏗️

02 — BUILDING

3D Urban Scene

Modern Indian residential context, 3D built. A clear visual water-flow moment that communicates pressure boosting without needing words to explain it.

⚙️

03 — INDUSTRY

3D Industrial + Pump Render

Factory or borewell environment in 3D. The pump itself rendered from your existing product photography — placed into the scene looking like it belongs there.

One broadcast-ready TVC, cut to your existing audio, delivered in 2–3 weeks.

Full storyboard sign-off before anything is produced. You see exactly what gets made before we make it.

FORMAT16:9 TVC

DURATION15 seconds

TURNAROUND2–3 weeks

HOW WE DO IT

No Film Crew.
Full Cinematic Output.

Four steps from brief to broadcast. The whole thing runs on 3D production and compositing — no location shoots, no crew logistics, no weather dependency.

STEP 01

📋

Storyboard

Shot-by-shot breakdown synced to your audio. Every scene, every cut, every beat mapped before anything is built. Client signs off here first.

STEP 02

🎛️

3D Build

Farm, building, and industrial scenes built in 3D. Lighting, textures, camera movement — each environment crafted to feel cinematic, not technical.

STEP 03

💡

Pump Render

Your product photos become a render-quality 3D pump. Placed into the industrial scene with correct lighting and materials — looks like it was shot on location.

STEP 04

🎬

Edit + Grade

Final cut locked to the Tamil audio. Colour graded — warm in the farm scene, cooler in industry. One revision round included. Delivered broadcast-ready.

🎵

Your existing Tamil narration is the anchor for the whole edit. We cut the visuals around it — scene changes, transitions, and pacing all follow the voice-over exactly as it already is.

DELIVERABLES

One TVC.
Ready to Air.

A 15-second TVC,
broadcast-ready.

16:9 horizontal format, 4K resolution, colour graded, cut to your Tamil audio. A complete visual revamp — same message, entirely new look. Delivered as a broadcast-ready file, ready to go.

FORMAT16:9

RESOLUTION4K

DURATION15 sec

TURNAROUND2–3 weeks

BONUS CONCEPT

"Always
There."

A separate 15-second TVC — no narration, no voiceover. Just the pump, and three worlds assembling around it. Pure 3D, music-driven, works anywhere without an audio dependency.

01

Black void. One pump.

Opens on complete darkness. A single EKKI pump — photorealistic, studio-lit — appears from nothing. Rotating slowly. No context yet. Just the product, commanding the frame.

02

The world builds around it. Three times.

In three quick cuts — soil rises and wraps it in a borewell. Pipes and walls assemble a building setting. Industrial casing and machinery form around it. Same pump. Different world each time. 4 seconds per scene.

03

Wide shot. All three environments. EKKI.

Final 3 seconds: camera pulls back to reveal three pumps side by side in their three worlds. EKKI logo. Music resolves. No words needed.

CONCEPT PREVIEW

AGRI BUILDING INDUSTRY

WHY IT WORKS

The pump never moves. The world comes to it. That's the whole brand idea in one visual — EKKI is not a product that adapts to you, it's the constant that every environment is built around. Runs on mute, works on any screen, no translation needed.

VISUAL MOODBOARD

The Look
We're Going For.

Studio-quality 3D pump photography as the visual benchmark. Product as hero — clean surfaces, precise lighting, environments that serve the product rather than distract from it. The Aradhya-style atmospheric moody treatment for the industrial scene, Fidel's pedestal precision for product presence.

PRODUCT LINEUP — STUDIO

DARK BACKGROUND — PREMIUM FEEL

SINGLE HERO SHOT

PRODUCT SPECS TREATMENT

ATMOSPHERIC — INDUSTRIAL MOOD

Lighting reference

Single strong key light from above-left, clean rim light on stainless steel. The chrome and black material contrast is the visual signature — it needs to look tactile and precise.

Environment treatment

Minimal backgrounds that don't compete with the product. Dark neutrals for industry, warm earth tones for agri, clean greys for building. The pump is always the brightest, sharpest thing in frame.

Atmosphere reference (image 6)

The Aradhya moody shot — pump hovering over water with an amber glow — is the emotional target for the industrial scene. Product confidence, not sterile catalogue photography.

WHY NAECRE

A Small Team That
Takes This Seriously.

01

3D is our production method, not a workaround

We use 3D as the core of how we work — environments, lighting, materials, camera. That means full control over every frame, no dependence on a shoot day going right.

02

You see it before we make it

Full storyboard with visual references per shot before any production begins. Nothing is a surprise at the end. If a shot isn't right at storyboard stage, we fix it there.

03

The pump render is figured out

No CAD, no 3D model needed — we work from your product photography. It's a method we know and it gets you a cinematic pump render that looks like a controlled studio shot.

04

Fast turnaround, direct communication

2–3 weeks from storyboard sign-off. Small team means you speak to the people making the work — no layers, no brief getting lost in translation.

LET'S BUILD THIS

The audio is already there.
Let's give it a visual world
worth watching.

STUDIONaecre Studio, Mumbai

EMAILhello@naecre.studio

INSTAGRAM@naecre.studio

Naecre Studio

3D Motion · AI Visuals · VFX · Mumbai